When Burger King offers 99-cent Whoppers to increase store traffic, it is altering which aspect of the marketing mix?

When Burger King offers 99-cent Whoppers to increase store traffic, it is altering which aspect of the marketing mix?

When Burger King offers 99-cent Whoppers to increase store traffic, it is altering which aspect of the marketing mix?


a) Price
b) Promotion
c) Distribution
d) Product
e) Target market


Answer: a


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