A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.

A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.



A) added value chain
B) complex behavioral system
C) corporate marketing system
D) vertical marketing system
E) multichannel system


Answer: B) complex behavioral system


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