Marketing MCQ Marketing Management Chapter 11 As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

Marketing Management Chapter 11

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

A) innovator
B) cloner
C) imitator
D) adapter
E) counterfeiter

Answer: E

Marketing MCQ

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

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