Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They now need to refresh their marketing strategies and try new approaches. This is known as ________.

Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They now need to refresh their marketing strategies and try new approaches. This is known as ________.



A) network marketing
B) formulated marketing
C) entrepreneurial marketing
D) entrepreneurial marketing
E) marketing myopia


Answer: D. Marketing myopia


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