Marketing MCQ Marketing Chapter 3 Gary Hirshberg of Stonyfield Farm yoghurt company stated that "companies can do better with less advertising, less marketing research, more guerilla marketing, and more acting from the gut." At this point, Hirshberg was following which marketing strategy?

Gary Hirshberg of Stonyfield Farm yoghurt company stated that "companies can do better with less advertising, less marketing research, more guerilla marketing, and more acting from the gut." At this point, Hirshberg was following which marketing strategy?

Marketing Chapter 3

Gary Hirshberg of Stonyfield Farm yoghurt company stated that "companies can do better with less advertising, less marketing research, more guerilla marketing, and more acting from the gut." At this point, Hirshberg was following which marketing strategy?

A) formulated marketing
B) entrepreneurial marketing
C) innovative marketing
D) exponential marketing
E) intrepreneurial marketing

Answer: B. Entrepreneurial Marketing

Marketing MCQ

Gary Hirshberg of Stonyfield Farm yoghurt company stated that "companies can do better with less advertising, less marketing research, more guerilla marketing, and more acting from the gut." At this point, Hirshberg was following which marketing strategy?

Gary Hirshberg of Stonyfield Farm yoghurt company stated that "companies can do better with less advertising, less marketing research, more guerilla marketing, and more acting from the gut." At this point, Hirshberg was following which marketing strategy?

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