Marketing MCQ Buying Behavior _______ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

_______ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

Buying Behavior

_______ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

A) Family
B) Social class
C) Membership group
D) Subculture
E) Reference group

Answer: A) Family

Marketing MCQ

_______ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

_______ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

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