Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public. Shell promotions, employees, and distributors send a common and consistent message about delivering on Shell promises to Mr. Thomas. A good term that describes what occurs when customers experience the company as delivering on its brand promise is the term ________.
a. brand image
b. brand enhancement
c. brand belief
d. brand attitude
e. brand bonding
Answer: e. brand bonding