______ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.
A) Selling myopia
B) Marketing management
C) Value proposition
D) Marketing myopia
E) The product concept
Answer: D) Marketing myopia
______ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.
A) Selling myopia
B) Marketing management
C) Value proposition
D) Marketing myopia
E) The product concept
Answer: D) Marketing myopia