The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is that ________.

The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is that ________. 



A) no synergy exists
B) logistics can become a nightmare
C) the product may be supplanted by an entirely new technology
D) competitors can easily copy any new product introductions
E) e-commerce becomes difficult for the company


Answer: C


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