The consumer usually purchases ________ frequently, immediately, and with a minimum of effort.
a. specialty goods
b. shopping goods
c. "must haves" goods
d. personal goods
e. convenience goods
Answer: e. convenience goods
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Setting Product Strategy
- Most products are established at one of four performance levels: low, average, high or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000 she/he expects the bike to perform to specifications and to have a high _________ meeting the promised specifications.
- _______ are major purchases and are usually bought directly from the producer with the typical sale preceded by long negotiation periods.
- The seller of ________ goods carry a wide assortment to satisfy individual tastes and must have well-trained salespeople to inform and advise customers. Examples include automobile dealers, furniture stores, and insurance services.
- How a consumer shops for organic foods and how they use and dispose of the product is part of the consumers _________ that is important for marketers to consider.
- Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow them to walk unobstructed. This is an example of what level in the consumer value hierarchy?
- Buyers expect products to have a high ________, which is the degree to which all the produced units are identical and meet the promised specifications.
- In today's rapidly changing product markets, modernization of the product line is continuous. Companies plan improvements to encourage customer migration to ________.
- Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product's quality is ________ to competition.
- Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk.
- ______ are formal statements of expected product performance by the manufacturer.
- The ________ passed by Congress in 1967, sets mandatory labeling requirements on packaging.
- A label performs several functions for a product. These include all of the following EXCEPT ________.
- After packaging is designed, it must be tested. These tests include all of the following EXCEPT ________.
- To achieve the marketing objectives for the brand and satisfy the desires of consumers, the ________ and functional components of packaging must be chosen correctly.
- Various factors have contributed to the growing use of packaging as a marketing tool and include all of the following EXCEPT ________.
- Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations and ________.
- Materials and parts are goods that enter the manufacturer's product completely. They fall into two classes: ________, and natural products.
- Industrial-goods can be classified in terms of how they enter the production process and their relative costliness. We can distinguish three groups of industrial goods: ________, capital items, and suppliers and business services.
- Examples of products such as insurance, cemetery plots, and smoke detectors, are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
- ______ are similar in quality but different enough in price to justify shopping comparisons.
- The vast array of goods consumers buy can be classified on the basis of shopping habits. We can distinguish among convenience, ________, specialty, and unsought goods.
- When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.
- Marketers have traditionally classified products on the basis of characteristics: ________, tangibility, and use.
- The way the user performs the tasks of getting and using products and related services is the user's total ________.