The consumer usually purchases ________ frequently, immediately, and with a minimum of effort.
a. specialty goods
b. shopping goods
c. "must haves" goods
d. personal goods
e. convenience goods
Answer: e. convenience goods
The consumer usually purchases ________ frequently, immediately, and with a minimum of effort.
a. specialty goods
b. shopping goods
c. "must haves" goods
d. personal goods
e. convenience goods
Answer: e. convenience goods