The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________,
A) point-of-parity
B) point-of-difference
C) point-of-conflict
D) point-of-weakness
E) point-of-presence
Answer: B
The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________,
A) point-of-parity
B) point-of-difference
C) point-of-conflict
D) point-of-weakness
E) point-of-presence
Answer: B