Which of the following best describes a salesperson who would be categorized as a value spendthrift?
A) believes management pursues a value-driven strategy
B) regularly gains more business at the same price
C) concedes on price in order to quickly close sales deals
D) documents claims to customers about superior monetary value
E) explains to the firm that it needs more evidence of excellent value
Answer: C) concedes on price in order to quickly close sales deals