Which of the following best explains why companies often fail to integrate their various communications to consumers?
A) Historically, consumers have been able to distinguish between message sources.
B) Public relations is usually given priority over advertising.
C) Communications often come from different parts of the company.
D) Personal selling and sales promotion are in direct conflict.
E) Companies have failed to understand the concept of brand contact.
Answer: C) Communications often come from different parts of the company.