Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?



A) decreasing understanding of complex markets
B) decreasing control over the system
C) fewer opportunities for franchising
D) increasing disintermediation
E) reducing conflict among channel members


Answer: B) decreasing control over the system


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