Which statement is NOT a factor of the competitive intelligence system?
A) The system identifies the vital types of competitive information needed and the best sources of this information.
B) The system creates a new brand image and marketing concept.
C) The system collects information from the field and from published data.
D) The system checks information for validity and reliability, interprets it, and organizes it in an appropriate way.
E) The system sends key information to relevant decision makers and responds to inquiries from managers about competitors
Answer: B. The system creates a new brand image and marketing concept