_______ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

_______ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.



A) Specialty products
B) Line extensions
C) Unsought products
D) Shopping products
E) Staples


Answer: C


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