_____ is an approach in which all the company's people are involved in constantly improving the products, services, and business processes.
A) Product quality
B) Brand equity
C) Total quality management
D) Branding
E) Positioning
Answer: C
_____ is an approach in which all the company's people are involved in constantly improving the products, services, and business processes.
A) Product quality
B) Brand equity
C) Total quality management
D) Branding
E) Positioning
Answer: C