When a company lengthens its product line beyond its current range, it is ________.
A) product line filling
B) product line stretching
C) product mixing
D) increasing product depth
E) building product equity
Answer: B
When a company lengthens its product line beyond its current range, it is ________.
A) product line filling
B) product line stretching
C) product mixing
D) increasing product depth
E) building product equity
Answer: B