When the economy tightens, customer loyalty and customer retention become ________ for marketers.
A) more important
B) less important
C) impossible
D) long-term but not short-term goals
E) short-term but not long-term goals
Answer: A
When the economy tightens, customer loyalty and customer retention become ________ for marketers.
A) more important
B) less important
C) impossible
D) long-term but not short-term goals
E) short-term but not long-term goals
Answer: A