A key difference between single-country market research and global market research is the importance of _________.
A objectivity
B. forecasting
C. data analysis
D. comparability
E. analogy
Answer: D. comparability
A key difference between single-country market research and global market research is the importance of _________.
A objectivity
B. forecasting
C. data analysis
D. comparability
E. analogy
Answer: D. comparability