Marketing MCQ Competing in International Markets According to Kim and Mauborgne's text, Blue Ocean Strategy, most companies enter established, often highly competitive markets, and fight to outperform rivals through traditional strategies of differentiation or cost leadership, which is known as a ______ approach.

According to Kim and Mauborgne's text, Blue Ocean Strategy, most companies enter established, often highly competitive markets, and fight to outperform rivals through traditional strategies of differentiation or cost leadership, which is known as a ______ approach.

Competing in International Markets

According to Kim and Mauborgne's text, Blue Ocean Strategy, most companies enter established, often highly competitive markets, and fight to outperform rivals through traditional strategies of differentiation or cost leadership, which is known as a ______ approach.

A. "black sea"
B. "red sea"
C. "no ocean"
D. "red ocean"
E. "black ocean"

Answer: D. "red ocean"

Marketing MCQ

According to Kim and Mauborgne's text, Blue Ocean Strategy, most companies enter established, often highly competitive markets, and fight to outperform rivals through traditional strategies of differentiation or cost leadership, which is known as a ______ approach.

According to Kim and Mauborgne's text, Blue Ocean Strategy, most companies enter established, often highly competitive markets, and fight to outperform rivals through traditional strategies of differentiation or cost leadership, which is known as a ______ approach.

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