Explain the four management orientations marketing managers may take to international marketing.

Ethnocentric orientation (when a company believes that their country is superior to the rest of the worlds, so they don't change their product when selling it abroad to adhere to the new location.
Polycentric Orientation (the idea that every country in which a company does business is unique. Each subsidiary must develop its own unique business and marketing strategies).
Regiocentric Orientation (when a company is only focused on developing and selling its products in a specific region (North America, Europe)).
Geocentric Orientation (when a company views the entire world as a potential market and strives to develop integrated global strategies.

Marketing MCQ