______ is most frequently used in manufacturing industries and involves granting a foreign company the right to create a company's product within a foreign country in exchange for a fee.

______ is most frequently used in manufacturing industries and involves granting a foreign company the right to create a company's product within a foreign country in exchange for a fee.


A. Joint venture
B. Licensing
C. Exporting
D. Franchising
E. Strategic alliance


Answer: B. Licensing


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