Marketing MCQ Marketing Chapter 8 Some analysts see ________ as the major enduring asset of a company, outlasting the company's specific products and facilities.

Some analysts see ________ as the major enduring asset of a company, outlasting the company's specific products and facilities.

Marketing Chapter 8

Some analysts see ________ as the major enduring asset of a company, outlasting the company's specific products and facilities.

A) brands
B) experiences
C) benefits
D) services
E) staples

Answer: A

Marketing MCQ

Some analysts see ________ as the major enduring asset of a company, outlasting the company's specific products and facilities.

Some analysts see ________ as the major enduring asset of a company, outlasting the company's specific products and facilities.

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