To overcome the challenges of creating a" 360-degree view" of the customer in the global marketplace, what do industry experts recommend?
A. Create a unique CRM program for each country
B. Use the same CRM program being used in the home country
C. Introduce CRM in phases
D. Regionalize the CRM program
E. Don't try. It's impossible to create a 360-degree view of a different culture.
Answer: C. Introduce CRM in phases