Which of the following is a​ "core" recommendation that comes from the guidelines for working with intermediaries in global​ markets?

Which of the following is a​ "core" recommendation that comes from the guidelines for working with intermediaries in global​ markets?



A.The manufacturer needs to take the lead.
B.Get everything in writing.
C.The goal of all intermediaries is to maximize profits for the manufacturer.
D.Channel decisions​ aren't very important.
E.Direct involvement saves money.


Answer: A.The manufacturer needs to take the lead.


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