All of the following are typical ways a buyer might form a reference price EXCEPT ________.
A) noting current prices
B) remembering past prices
C) assessing the buying situation
D) identifying perceived value
E) being influenced by sellers
Answer: D
All of the following are typical ways a buyer might form a reference price EXCEPT ________.
A) noting current prices
B) remembering past prices
C) assessing the buying situation
D) identifying perceived value
E) being influenced by sellers
Answer: D