Together, innovators and early adopters make up about ________ percent of the potential market for a new product. International Marketing Chapter 4 Together, innovators and early adopters make up about ________ percent of the potential market for a new product. A) 15.0 B) 25.0 C) 35.0 D) 45.0 E) 13.5 Answer: A) 15.0 Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+