When a firm varies its price by the season, month, day, or even hour, it is using ________ pricing. Marketing Chapter 11 When a firm varies its price by the season, month, day, or even hour, it is using ________ pricing. A) revenue management B) penetration C) variable D) time-based E) value-added Answer: D Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+