Marketing MCQ Marketing What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?

What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?

Marketing

What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?

A. Semantic differential

B. Likert

C. Stapel

D. Random rating

Answer: A

Marketing MCQ

What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?

What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?

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