________ is the value of the entire stream of purchases a customer makes during a lifetime of patronage.
A. Customer-perceived value
B. Share of customers
C. Customer lifetime value
D. Customer equity
Answer: C
________ is the value of the entire stream of purchases a customer makes during a lifetime of patronage.
A. Customer-perceived value
B. Share of customers
C. Customer lifetime value
D. Customer equity
Answer: C