The production concept is __________.

The production concept is __________.


A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency

B. the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements

C. the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort

D. a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do


Answer: A


Learn More :