Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?
A) ECR
B) CRM
C) EDI
D) EPOS
E) BOLD
Answer: B) CRM
Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?
A) ECR
B) CRM
C) EDI
D) EPOS
E) BOLD
Answer: B) CRM