Which of the following should ideally be the first step in the settlement of a dispute?

Which of the following should ideally be the first step in the settlement of a dispute?



A. Using the strategy of conciliation.

B. Engaging in arbitration.

C. Coercing the other party.

D. Placating the injured party.

E. Initiating a litigation.


Answer: D. Placating the injured party.


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International Marketing Chapter 7

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