A marketer making decisions about the headline, copy, illustration, and colors for a print ad is determining the message ________.

A marketer making decisions about the headline, copy, illustration, and colors for a print ad is determining the message ________.

A marketer making decisions about the headline, copy, illustration, and colors for a print ad is determining the message ________.



A) structure
B) content
C) medium
D) channel
E) format


Answer: E) format


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