After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.
A) need recognition
B) alternative evaluation
C) postpurchase behavior
D) product expectations
E) information searches
Answer: C
After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.
A) need recognition
B) alternative evaluation
C) postpurchase behavior
D) product expectations
E) information searches
Answer: C