Almost all major purchases result in ________, or discomfort caused by postpurchase conflict.
A) need recognition
B) cognitive dissonance
C) purchase decisions
D) legitimization
E) dissatisfaction
Answer: B
Almost all major purchases result in ________, or discomfort caused by postpurchase conflict.
A) need recognition
B) cognitive dissonance
C) purchase decisions
D) legitimization
E) dissatisfaction
Answer: B