Marketing MCQ Marketing Chapter 2 Ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan is the purpose of ________.

Ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan is the purpose of ________.

Marketing Chapter 2

Ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan is the purpose of ________.

A) marketing control
B) operating control
C) strategic control
D) ROMI
E) a marketing audit

Answer: B

Marketing MCQ

Ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan is the purpose of ________.

Ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan is the purpose of ________.

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