Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.



A) word-of-mouth influence
B) public relations
C) buzz marketing
D) a push strategy
E) a pull strategy


Answer: E) a pull strategy


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