In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars.
A) dogs
B) cash cows
C) exclamation marks
D) pruned SBUs
E) holding SBUs
Answer: B
In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars.
A) dogs
B) cash cows
C) exclamation marks
D) pruned SBUs
E) holding SBUs
Answer: B