In designing the message structure, marketers must decide whether to present the ________ arguments first or last in a message.

In designing the message structure, marketers must decide whether to present the ________ arguments first or last in a message.

In designing the message structure, marketers must decide whether to present the ________ arguments first or last in a message.



A) emotional
B) structural
C) moral
D) strongest
E) scientific


Answer: D) strongest


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