In a recent radio spot, John and Barb gave a quick explanation of Sparkle's cleaning process and a description of the value consumers receive for their money. This is an example of a(n) ________.
A) emotional appeal
B) standard appeal
C) rational appeal
D) moral appeal
E) social appeal
Answer: C) rational appeal
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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