In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?



A) growth
B) decline
C) maturity
D) product development
E) adoption


Answer: A


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