Loft Industries sells roof trusses to contractors and builders and would like to conduct research to determine how customers assess customer service. Which of the following research instruments would be best for this firm?

Loft Industries sells roof trusses to contractors and builders and would like to conduct research to determine how customers assess customer service. Which of the following research instruments would be best for this firm?



A) people meters
B) checkout scanners
C) questionnaires
D) eye cameras
E) BlueEyes technology


Answer: C


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