_____, the most affluent American demographic subculture, now have more than $450 billion in annual spending power. Marketing Chapter 5 _____, the most affluent American demographic subculture, now have more than $450 billion in annual spending power. A) Hispanics B) African Americans C) Asian Americans D) Gays and lesbians E) Gen Xers Answer: C Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+