Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:
A) The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
B) The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
C) The poor have no money.
D) People in BOP markets cannot use advanced technology.
E) Global companies that target BOP markets will be criticized for exploiting the poor.
Answer: The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
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GLOBAL MARKETING
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