The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the ________ process of the communication model.
A) sourcing
B) messaging
C) acknowledging
D) decoding
E) encoding
Answer: E) encoding
The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the ________ process of the communication model.
A) sourcing
B) messaging
C) acknowledging
D) decoding
E) encoding
Answer: E) encoding