The marketing control process entails the following steps in order: setting goals, ________, evaluating performance, and ________.

The marketing control process entails the following steps in order: setting goals, ________, evaluating performance, and ________.



A) evaluating goals; measuring performance
B) achieving goals; measuring performance
C) taking corrective action; measuring performance
D) measuring performance; taking corrective action
E) taking corrective action; following up


Answer: D


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