The third level of a product that product planners must consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.

The third level of a product that product planners must consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.



A) brand equity
B) augmented product
C) brand extension
D) industrial product
E) image


Answer: B


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