Together, innovators and early adopters make up about ________ of the potential market for a new product. Global Marketing Chapter 4 Together, innovators and early adopters make up about ________ of the potential market for a new product. A) 16.0% B) 26.0% C) 34.0% D) 46.0% E) 13.5% Answer: A) 16.0% Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+